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Thursday, 24 April 2008

How-To: Using Twitter to Build Brand Integrity

Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly.Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit.

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