I love feedburner ! - as it's easy to set up and it creates loads of useful bits and bobs to add to blogs and social networks - like subscriber sign up forms - and content on webpages from your feed (rss syndication) - best of vourse is it's FREE - there ia paying option but the free stuff really encourages you to get started using it.
See my article on linkprimer - where I give my example of how I set up a blog using google's feedburner service -
http://linkprimer.com/blogs/lemonpie/how-use-feedburner-make-your-blog-visable-social-networks-and-subscribers
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