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Saturday, 26 April 2008

Online Security Firms Seem Non-Committal about Phorm Blockin

The BBC reported the likes of Symantec, Trend Micro, and McAfee are "scrutinizing" the ad-system, and could decide to block cookies needed for its operation, should they deem it "adware." With a vast number of users worldwide using security software on their machines, this could have a devastating effect on Phorm's audience numbers/ad revenue

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