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Sunday, 6 April 2008

A pearl of wisdom or two from Marlon Sanders Regarding Shiny Objects

Marlon Sanders is the author of "The Info Product Dashboard." If you want to create your own info products, go to:

How To Stay Focused And Not Get Distracted By Every New Bright and Shiny Object (Save Your Time, Save Your MoneyAnd Hit Your Targets Faster, Simpler and Easier)^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

It's called the new "bright and shiny object." It's the latest, greatest system, method or secret that is masspromoted by everybody and their dog. In the old days, you had about two of these come along per year.In today's world, you have a new one once a month if not weekly. First, let me say I'm a big advocate of learning.
And some of thesesystems or courses may be just the thing you need. Others could bea big distraction. How can you tell the difference?
Step one: Know the game you're playing How are you going to make money? Are you going to sell info products? Are you selling a service? Are you going to do the adsense game?
One of the things I've noticed is a lot of people come into Internetmarketing with a product idea that is highly questionable. This iswhy I recommend you do 12 product surveys. If your Game is selling info products and getting traffic via anaffiliate program, you might not wanna jump on the next Adsensesystem to come down the pike.
Stick to your model. Stick to your guns. The reason I say this is because it goes against most people's tendencies. Most people like to keep their options open. They don't want to commit. That's a sure way to get nowhere fast.
Step two: Ask yourself if the new "bright and shiny object" is a logical addition to your game plan. The mistake I see a lot of people make is NOT focusing. They say, "I'm going to do the Google Cash thing and have adsense on the pages with video and then have a butterfly site on the thank you page!" In other words, they try to do it all.
I've heard people say things like, "You need to generate leads 10ways." I don't see that. Not if you're just getting started and are workingpart time. You have time to focus on ONE thing and get really goodat it. I don't care if it's viral marketing, pay per click, organic seoor some other method. You need to pick ONE and get really good at it.
Step three: Realize that the number of people PROMOTING a productis NOT in any way indicative of the value -- for you. Here's what I mean: The number of people promoting a product haseverything to do with the skill of the promoter in getting others topromote. But that has nothing to do with the value of the product.
People are funny. They'll buy something just because everyone else is buying it. The better thing to do is to evaluate it in terms of your own game plan. And ask if the methods in the new program are a good fit. If they are, go for it. If they aren't, think twice.
Your game plan needs to cover 3 areas:
1. How are you going to get people to your web site? Your basic choices are an affiliate program, pay-per-click advertising, Butterfly-type viral marketing sites, organic seo, video marketing or article marketing.
Video marketing is a relative newcomer to the field. That is where you create videos and upload them to the video sites. The latest rage is called pay-per-view advertising. My advice is before you pursue advanced methods, get your basics in place. One of my general themes is that people wanna go triple diamond before they go direct.
You know, they wanna do a black belt karate move except they're a white belt. You start with solid fundamentals. I think you need to pick ONE of those to start with and get really good at it. Out of those methods, everyone seems to gravitate towards organic search engine optimization because "it's free." Keep in mind that Google keeps changing the rules.
You can build up a little mini empire only to have Google dissolve it overnight. If you go this route, you need to really, really learn what you're doing. And imho stay away from black hat techniques. Why? Because you want to build for the long term. And sooner or later Google will find a way to detect the black hat methods.
If you wanna go the affiliate program route for traffic, check out: In that product, I lay out how I promote my affiliate program and use it to get traffic.
2. How are you going to capture names and email addresses? What value will you offer in exchange for the name and email address?
You'll want to start an idea file where you print out good name squeeze pages you run across. If you're unfamiliar with the term, a name squeeze is a page where you capture the name and email address. An example would be: That's one of my name squeezes.
3. What will your follow-up email marketing strategy be? At minimum, I feel you need to send out a valuable email, video or blog post once a week. Some people are having success sending outcontent-rich emails or videos daily.
Will you sell your own products in those follow up emails or willyou sell affiliate products? To me, the KEY to this part is offering valuable CONTENT. I still remember the old days when everyone in the game published an ezine. But the ezines were filled with crap content, plr, articles by other people and so forth.
The quality just wasn't there. In today's world, you need quality content. This is a sticking pointwith a lot of people who feel they don't have any expertise. All you gotta know is a little bit more than the people on yourlist. You have to be one step ahead. Most people only read two books a year. So it isn't that hard! Seriously.
One other observation -- In a good target market, it usually isn't hard to find places to buy banner ads, advertise, find ezines to buy ads in and so forth. My last comment is that some people should start with eBay.
You know, if you have very limited computer skills, you're struggling just to do the simplest, most basic things, and you don't have much money then try eBay. I often recommend this to people in their 70's and 80's with limitedcomputer skills but the desire to do something online.
There's a lot of free and cheap training online on how to do eBay.
It's a good place to get your feet wet and acquire basic computer skills.
Marlon Sanders
Marlon Sanders is the author of "The Info Product Dashboard." If you want to create your own info products, go to:

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