By Bryan Urbick, CEO & President of Consumer Knowledge Centre Out the corner of your eye you see someone pounding on a ketchup bottle and it’s likely that the familiar Heinz shape, or simply the Heinz brand, springs to mind.Zara's Note: - 'Imprinting' sounds similar to the point I was trying to get across about viral advertsing - this article explains the thing about emotional triggers that 'stick in the brain' better than I can explain it!
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