For Your Information -

Thursday, 29 May 2008

How ‘imprinting’ can boost your marketing

By Bryan Urbick, CEO & President of Consumer Knowledge Centre Out the corner of your eye you see someone pounding on a ketchup bottle and it’s likely that the familiar Heinz shape, or simply the Heinz brand, springs to mind.Zara's Note: - 'Imprinting' sounds similar to the point I was trying to get across about viral advertsing - this article explains the thing about emotional triggers that 'stick in the brain' better than I can explain it!

read more | digg story

No comments: