The idea is that people don’t need to go to a search engine to find what they need. If they want a review of a product, they will go to Amazon or CNET. If they want to find out about a place or person, they will head straight to Wikipedia. If they want something funny or interesting, they’ll got to YouTube or Digg.Zara's note: the landscape of searching is changing - sites like facebook are like alternative search engines - that have people recommending what is good or not - I use google to find information and facts, but use facebook and Amazons reviews to find people's experiences, recommendations about quality/functionality or product/service, customer service, delivery times etc. - both google and a social network can be source for these things via a group or friends.
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