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Tuesday, 10 June 2008

You Targeted Your Message, Now Target Your Products

...The social media audience is media savvy – very media savvy. And several members of social networking sites relish in their ability to negotiate and resist traditional marketing messages. Trying to develop a successful marketing campaign by simply creating a targeted message will not be enough...Charles Heflin Article.Zara's note: another good article from Charles Heflin - this one might help some business folk understand social media between business WITH consumer exchange 'loop' - rather than business to consumer - transaction/feedback - 'linear' process.

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