The great killer of social media initiatives

This is all about content strategy (or lack of) and why it is important to determine your content strategy before you begin your social media initiative. A failure to plan your content strategy could be the single item that kills your return on influence (ROI).Zara's note: Hey look here is proof I communicate with real human's too, as I was lucky enough to get a spot on Charles Heflin's Blog- I encourage anyone with an interest in social networking and marketing interests to pop over there and subscribe, as it's a friendly crowd over there :-)

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