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Saturday, 12 April 2008

Is Phorm a significant threat to search engines?

A blog entry by Alexander Hanff on the potential threat Phorm is to search engines. Using Deep Packet Inspection Phorm -could- change search results by inserting their own OIX partners at the top on their way back to the user. This would be difficult to detect or prove so what can search engines do to manage this risk?

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